Blog by Gordon

Social media management software helps businesses analyse audiences, create and schedule content, monitor conversations, and track performance across platforms. Benefits include improved campaign effectiveness, centralised management, keyword monitoring, and time savings.

Zoho Writer is a cloud-based word processor designed for collaborative writing and publishing. Key features include templates, real-time collaboration, Zoho Cliq integration, WordPress posting, offline access, mobile apps, and Zia (AI assistant) and ChatGPT integration.

Content marketing involves creating valuable, relevant content to attract and retain a target audience. Benefits include increased brand awareness, trust building, higher search engine rankings, cost-effectiveness, and lead generation.

Zoho Webinar is a comprehensive platform for conducting interactive online events. It allows for organising, presenting, engaging with attendees, analysing results, and following up.

Webinars are online events used in marketing strategies. They offer a personal, live, and interactive way to communicate with a wide audience, building brand awareness and showcasing products/services. Webinars are cost-effective and sustainable, making them a valuable digital marketing tool.