Blog by Gordon

To create effective paid marketing campaigns, define your goals, know your target audience, and choose the right social media platform(s). Research your audience and competitors, and tailor your content accordingly. Start with one channel and expand as resources allow.

Paid marketing, or digital advertising, targets potential customers based on interests and intent. It's crucial in today's digital landscape, with the UK having a leading e-commerce market and most shopping journeys starting online.

Zoho One is a comprehensive suite of 40+ integrated business applications suitable for startups and businesses of all sizes. It offers customisable and flexible tools for sales, marketing, finance, HR, customer support, and more.

Digital technology is crucial for startups, not a luxury. It reduces development costs, improves marketing, speeds product launches, enhances communication, provides global reach, and boosts efficiency.

Zoho Social helps manage your brand's social media presence from one platform. It allows scheduling unlimited posts, monitoring brand mentions, creating custom reports, and analysing performance.