Blog by Gordon

ChatGPT is an AI-powered tool that generates human-like text for various tasks, from writing to coding. Zoho Writer's ChatGPT extension allows seamless integration, offering pre-built prompts and easy content addition alongside Zia, Zoho's writing assistant.

Zoho ClickSend is a multichannel communication platform that integrates with Zoho CRM to enhance SMS marketing. It allows businesses to send personalised and bulk SMS messages, leading to increased customer engagement, sales, and satisfaction.

Zoho complies with UK data protection laws post-Brexit. They are registered with the ICO, have a UK representative, a UK-specific privacy policy, and their DPO is registered with the ICO. Relativity, a Zoho Authorized Partner, can help you implement Zoho software while ensuring compliance.

SMS marketing is growing in the UK, with 90% of residents interested. SMS is text-only, MMS includes multimedia. Apps like WhatsApp differ as they use the internet, not cellular networks. SMS benefits include high engagement and conversion rates, cost efficiency, and personalised communication.

Zoho Marketing Automation helps manage marketing across multiple channels, focusing on lead generation and conversion. Key features include lead management, web behaviour marketing, campaign planning and analysis (email, social, SMS, etc.), social media integration, and advanced analytics.