Blog tagged as Marketing

Email marketing remains the top ROI channel, with $36 return per $1 spent. Relativity, a Zoho Partner, shows how Zoho CRM, Mail, and Campaigns empower effective outreach. Use Zoho Mail for personal emails, and Campaigns for bulk marketing—track, segment, and automate with ease.

To create effective paid marketing campaigns, define your goals, know your target audience, and choose the right social media platform(s). Research your audience and competitors, and tailor your content accordingly. Start with one channel and expand as resources allow.

Paid marketing, or digital advertising, targets potential customers based on interests and intent. It's crucial in today's digital landscape, with the UK having a leading e-commerce market and most shopping journeys starting online.

Social media management software helps businesses analyse audiences, create and schedule content, monitor conversations, and track performance across platforms. Benefits include improved campaign effectiveness, centralised management, keyword monitoring, and time savings.

Content marketing involves creating valuable, relevant content to attract and retain a target audience. Benefits include increased brand awareness, trust building, higher search engine rankings, cost-effectiveness, and lead generation.