Blog tagged as Marketing

Webinars are online events used in marketing strategies. They offer a personal, live, and interactive way to communicate with a wide audience, building brand awareness and showcasing products/services. Webinars are cost-effective and sustainable, making them a valuable digital marketing tool.

Zoho ClickSend is a multichannel communication platform that integrates with Zoho CRM to enhance SMS marketing. It allows businesses to send personalised and bulk SMS messages, leading to increased customer engagement, sales, and satisfaction.

SMS marketing is growing in the UK, with 90% of residents interested. SMS is text-only, MMS includes multimedia. Apps like WhatsApp differ as they use the internet, not cellular networks. SMS benefits include high engagement and conversion rates, cost efficiency, and personalised communication.

Zoho Marketing Automation helps manage marketing across multiple channels, focusing on lead generation and conversion. Key features include lead management, web behaviour marketing, campaign planning and analysis (email, social, SMS, etc.), social media integration, and advanced analytics.

Digital marketing targets online audiences, essential in today's digital world. It offers precise targeting, personalized experiences, engagement, budget control, measurable results, and brand building.