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Content marketing involves creating valuable, relevant content to attract and retain a target audience. Benefits include increased brand awareness, trust building, higher search engine rankings, cost-effectiveness, and lead generation.

Zoho Webinar is a comprehensive platform for conducting interactive online events. It allows for organising, presenting, engaging with attendees, analysing results, and following up.

Webinars are online events used in marketing strategies. They offer a personal, live, and interactive way to communicate with a wide audience, building brand awareness and showcasing products/services. Webinars are cost-effective and sustainable, making them a valuable digital marketing tool.

ChatGPT is an AI-powered tool that generates human-like text for various tasks, from writing to coding. Zoho Writer's ChatGPT extension allows seamless integration, offering pre-built prompts and easy content addition alongside Zia, Zoho's writing assistant.

Zoho ClickSend is a multichannel communication platform that integrates with Zoho CRM to enhance SMS marketing. It allows businesses to send personalised and bulk SMS messages, leading to increased customer engagement, sales, and satisfaction.