Zoho Campaigns vs MailChimp:
Is Zoho Campaigns A Serious Rival To MailChimp And Constant Contact?
Are you looking for a tool to build your email marketing campaigns? You may need to look no further than Zoho Campaigns, an email marketing solution that enables you to create, deliver and then monitor and measure your campaigns. It will help you to expand the reach of your brand to increase engagement and boost sales and is suitable for small to large businesses and freelancers.
Key Considerations For Email Marketing
So what are the key considerations when
deciding on which email marketing software is best for your business. You will
probably want something that is easy to use, has helpful tools, a comprehensive
email editor, contact management tools and detailed analytics and reports.
Zoho Campaigns at a Glance
- Quickly create effective campaigns
- A choice of pre-designed templates
- Drag-and-Drop Editor
- Flexible and customised layouts
- Range of pricing plans
Newsletters to Get You Noticed
Newsletters are cost-effective ways to build
relationships and maintain regular contact with your customers. They are an
excellent means of promoting new products and providing valuable information to
your customers. With Zoho Campaigns you can use the pre-designed templates or
customise your newsletter layout and the image editor will allow you to crop,
adjust and improve any visual images.
Creating a Subscriber List
There are different ways of adding contacts
including the manual method where you add subscribers one by one or you can
import them from file (CSV, XLS or XLSX) or from Google spreadsheets, from Zoho CRM or Excel or you can
sync them.
Features of Zoho Campaigns
Zoho Campaigns is relatively easy to set up
and help is at hand from the Zoho support team if you have any problems. You
can start with the free package and as your business grows, you can move to
paid packages with more features.
- Integrates with Zoho CRM and other Zoho Apps
- GDPR compliant
- Connects seamlessly with YouTube, Facebook, WordPress and Survey Monkey
- Supports Windows, iPhone/iPad, Mac, Android and Web-based devices
Pricing Plans
Zoho’s Free plan allows for 2,000 subscribers and has a limit of 12,000 emails per month. There is also the Pay As You Plan option, which may be suitable if you don’t send emails frequently as you pay for email credits. There are also monthly Subscriptions available where you can send unlimited emails, run social campaigns and here the cost of the plan is determined by the number of users. Zoho Campaigns is also part of the Zoho One suite of apps, all the Zoho Enterprise Apps for one low monthly price.
Conclusion
When choosing your software, the more widely
recognised systems may not be the most suitable for your company’s specific requirements. Important
considerations are cost, functionality and the integrations that are available,
so it is important to thoroughly research the product. With Zoho Campaigns, you will be able to
nurture your leads and so build better customer relationships.
What To Do Next
Zoho has a number of Sales and Marketing Apps
including Forms, SalesIQ, Survey, and Sites. Our experts at Relativity, a bespoke
software development company based in Uckfield in East Sussex will be able to
advise you on these and also on whether Zoho Campaigns could really help your
more information.
