Announced at this years Zoholics in Austin Zoho describes its new software as a single place to influence, educate and engage leads and it can be used by all sizes of company enabling the marketing person or department to form a complete picture of a reader’s behaviour. This can then be analysed and understood so that leads can be converted into customers. Zoho MarketingHub can be set up specifically to your requirements to automate all of your marketing activities towards business growth with you having ultimate control.
Features of Zoho MarketingHub
- Complete lead management
- Web behaviour marketing
- Marketing planning
- Behavioural targeting
- Multichannel marketing
- Informative reports and Analytics
Invest Your Marketing Budget Where It Will Grow Your Business
Zoho MarketingHub puts an end to any form of guesswork, or using your own intuition or experience in making your marketing decisions, as it will analyse which campaign and which post is driving revenue. You will then be able to retain the campaigns that are working and ditch the ones that are not, so that your marketing budget is spent where it will bring you the business. Your marketing decisions will be solely data-driven so that you can make accurate and fast decisions based on the data that you have.
Benefits of Zoho MarketingHub
- Easy to set-up and use
- Connects to other business applications
- Integrates with other Zoho apps
- Pricing plans to suit your business
Smart Send and Journey Builder
Zoho MarketingHub also has a Smart Send feature for maximum engagement, as you will know when a person is more likely to open their emails. You can also track a client’s behaviour through SMS, through their social media and their emails and Zoho’s Journey Builder will allow you to see the specific page that a prospect came through. As with all Zoho apps, you will be able to start at a certain pricing level with certain features and as you grow, Zoho will grow with you. It is marketing automation that is accessible to everyone, even if your technical skills are not the greatest.
Conclusion
Zoho MarketingHub is a real game changer for marketing departments as you can see the whole prospect’s journey and you will be able to communicate and grow your business in a whole new way. Prospective client’s journeys can be personalised and customised, so that you can exceed their expectations. You will no longer have to use separate programmes as everything with Zoho Marketing Hub is integrated into one, saving you time, so that you don’t waste money on campaigns that are not working. This really is marketing automation that will compete with HubSpot. Whats more MarketingHub is available as part of the Zoho One bundle.
What To Do Next
Relativity is based in Uckfield, East Sussex and our experts can advise you if Zoho MarketingHub is the right application for your marketing. Call us on 01825 280123 or email info@relativity.co.uk for more information.