Zoho Social – Getting Serious About Social Media Marketing

By - Gordon
08.11.18 04:59 PM
Are you trying to build your social media presence? If you have answered “yes”, that’s a good start! Would you like something that is easy to understand and only takes minutes to get started? If you have answered, “yes” to both, you really do need to keep reading. And finally, do you want to avoid setting things up, training and variable costs? If you have answered, “yes” to all 3, then Zoho Social could be just what you are looking for and could be the answer to your social media software requirements.

What is Zoho Social?

It’s social media management software for growing your business presence on social media. It enables you to reach the right audience at the right time and works really well with Twitter, Facebook, Google+, Instagram and LinkedIn and of course it can be integrated with Zoho CRM.

Benefits of Zoho Social

  • Schedule posts in advance
  • Schedule the same post multiple times
  • Monitor keywords
  • Monitor performance across different channels
  • Create a content and publishing calendar
  • Monitor which platforms/posts have the most engagement
  • Track revenue from social media marketing
  • Allows for team collaboration from a single dashboard
Zoho Social will help you to create content which can be published straight away or it can schedule articles to be posted at different times for the various social networks, and all from a single window. The SmartQ engine allows you to post when your followers are more likely to see them and the native Android and iOS apps will let you publish on the move.

Features of Zoho Social

  • One window management
  • Social media metrics
  • SmartQ
  • Chrome/Firefox extensions
  • Statistics and reports
  • Real-time monitoring
  • Multi-channel marketing
As with all Zoho software, there is a FREE edition, which allows for 1 team member, 1 brand, URL shortener and zShare browser extension. The STANDARD plan allows 2 members, publishing and scheduling, collaborations, basic reports and Zoho CRM integration. The PROFESSIONAL plan naturally adds to these allowing 5-team members and 3 brands, advanced features as well as Facebook lead ads and a bulk scheduler. Zoho Social also has plans for agencies. Zoho Media supports Windows, Linux, Android, iPhone/iPad, Mac and web-based devices.

What To Do Next

If you are looking for an app to help build your social media presence as your business grows, our experts at Relativity based in Uckfield in East Sussex will be able to advise you on whether Zoho Social would work for your business. We can also help with all other Zoho software including Zoho CRMZoho Inventory and Zoho Desk. Call us today on 01825 280123 for a without obligation chat or email info@relativity.co.uk