If you are looking to boost your website’s conversion rates, Zoho PageSense will deliver. It is a Conversion Rate Optimisation (CRO) and A/B testing platform that gives you the visibility of what visitors to your website are seeing and shows you their behaviour, what is proving interesting, what hooks them and what creates the most attention. As with all Zoho products, you will find PageSense easy to use and set up with its intuitive drag and drop interface making it simple to manage and optimise your website. In the latest blog from Relativity, the business technology specialists based in East Sussex, we look at what CRO is and why you should have a platform to manage this, as well Zoho PageSense features.
A Good Looking Website isn’t Enough
Irrespective of how great your website looks, the main thing is to convert visitors by signing up, subscribing to content or a newsfeed, or watching a video. You need a data driven strategy to realise maximum conversions, as guesswork isn’t going to ‘cut the mustard’. You require detailed insights into how visitors behave on your website, so that you can make informed decisions regarding placement, content and the format of website elements.
What is Conversion Rate Optimisation?
In simple terms, it is getting visitors to your website to do what you want them to do (taking action), which could mean making a purchase, signing up to your newsletter or free trials, or watching a video. To do this, their experience of your site must be compelling and inspiring, so that they want to act. CRO therefore includes optimising landing pages, testing various forms of content and improving the visual appearance of your site.
Benefits of CRO
- Better understanding of your audience
- Increased traffic to your website
- Generation of more leads and lowering your costs per lead
- Increase in profits with more customers
- Enhanced user experience
- Attraction of your target audience
- Staying ahead of the competition
- Improving brand perception
Features of Zoho PageSense
To make informed business decisions to boost your website conversion rates, Zoho PageSense is easy to install and set up with no coding required. It allows you to test your web design ideas and analyse your visitors and can be integrated with other applications. A free trial is available with further pricing plans available to suit your requirements.
- Website analytics in real time
- Heat maps – see where your visitors click
- Funnel analysis – pages that are popular and those that are ignored
- Identify high and low traffic pages
- A/B testing – compare web page variations
- Audience targeting
- Session recording
Conclusion
Once you have all the insight into what’s working and what’s not, you can optimise your website. You will now have a platform that eliminates any guesswork that you may have applied in the past and any new strategies that you employ from now on will be driven by data. It makes sense to carry out a few tests and design tweaks on your website to win new customers and improve their buying experience – you really don’t want to be turning away business through poor website design. A research-oriented and data-driven approach should be integrated into your marketing strategy, and it’s not something you should be thinking about, it’s a must-have!
What To Do Next
If you are looking for a reliable and efficient CRO and A/B testing platform to boost your visitor conversion rates, our experts at Relativity based in Uckfield in East Sussex will be able to advise you on whether Zoho PageSense would work for your business. We can also help with other Zoho IT software including Zoho CRM and Zoho Assists and Zoho People. Call us today on 01825 280123 for a without obligation chat or email info@relativity.co.uk
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