Zoho Marketing Automation is all-in-one marketing automation, which helps businesses to manage their marketing activities across multiple channels. In this article from Relativity, the business technology specialists based in Uckfield in East Sussex with global clients, we look at the different areas it can help you with. We cover each topic in detail highlighting why it is important to your business and also how Zoho Marketing Automation can help.

  • Complete lead generation and management
  • Behavioural targeting and insights
  • Multichannel marketing – email, social media, SMS
  • Insightful reports

Lead generation and management

Forgive us for stating the obvious but lead generation is vital for your business. Without leads, you won’t have the opportunity to convert prospects into customers. And you will need a continuous supply of leads for success irrespective of the type of business you have, whether it be retail, hospitality or you are a service provider. Having generated the leads, they will then need to be carefully managed.

How Zoho Marketing Automation can help your business

Lead management with Zoho Marketing Automation will enable you to attract, nurture and evaluate potential prospects so that you can pass on the best contenders to your sales team.

  • Generate and attract leads by adding sign-up forms, pop-ups, landing pages and social media posts
  • Manage your leads by keeping them active and engaged
  • Select leads based on engagement levels
  • Deliver the best leads to your sales team – prioritise their activities and reduce the time taken to find leads

Behavioural targeting and insights

Here you will be able to take web user information to strengthen your advertising campaigns. You can obtain data on the shopping and browsing behaviour of a prospect leading to increased user engagement, a higher proportion of click throughs and bottom line, improved conversion rates.

How Zoho Marketing Automation can help your business

With Zoho Marketing Automation you will be able to create profiles for every visitor. This will enable you to identify what they do when they come to your website. For example, with an email campaign, you can establish the pages they visit, how long they stay, which links are clicked and how many times they visit your website.

Multi-channel marketing

Today, potential customers interact with brands across a variety of platforms and channels. Naturally, you want them to notice your brand, engage with it and connect. By implementing multi-channel marketing strategies, you will increase the chances of your marketing content being seen by as many people as possible.

How Zoho Marketing Automation can help your business

Zoho Marketing Automation will enable you to drive brand awareness and establish connections on the platforms they use. Lead data is stored in one place so it can be followed up at a time that is convenient to you. By identifying touchpoints, you can decide where to invest your marketing budget.

  • Email – track responses and follow up
  • SMS – integrate with gateways including Twilio, Clickatel and MessageMedia
  • Social – share messages on Twitter, LinkedIn and Facebook

Analyse performance

With comprehensive analysis, you can use your findings so that future campaigns can be optimised. This should allow you to achieve higher ROI by comprehending what drives brand awareness and conversions. It’s also good for prospects as well as they see more personalised messages that will appeal to their needs and interests.

How Zoho Marketing Automation can help your business

With Zoho Marketing Automation you’ll get comprehensive reports on lead growth, campaign performance and revenue generation. With report graphs and journey traces, you will have all the information at your fingertips to make good decisions.

  • Web attribution reports
  • Lead behaviour analytics
  • Website behaviour reports
  • Email marketing analytics
  • Capture-to-conversion journey
  • Lead path tracing, qualification and statistics
  • Touchpoint analytics

How can Relativity help you with Zoho Marketing Automation?

Savvy marketers will need to connect with as many prospects as possible in the most effective ways. Automating your marketing efforts will make them less tedious and more efficient saving you time and money. Zoho Marketing Automation will help enable you to know your marketing KPIs, enhance your customer’s experience, increase client retention and ultimately yield a better ROI. If you would like to learn more, why not talk to the business technology specialists at Relativity? Please call on 01825 280123 or email info@relativity.co.uk for more information.