Zoho Marketing Automation is marketing automation software, which can be used to manage marketing activities across multiple channels. If you are looking to generate more leads and convert them to customers, this is the app for your business. It’s always good to be in control and with this latest software from Zoho, you will have all of your marketing in a single place. In this article from Relativity, the business technology specialists based in East Sussex, we look at this software in more detail, identifying features, and how it manages lead cycles and multichannel marketing.

Features of Zoho Marketing Automation

  • Complete lead management – capture, nurture and qualify leads
  • Web behaviour marketing – offer a personalised experience to exceed customer expectations
  • Plan and analyse the effectiveness of your campaigns (email, social, SMS, TV etc.) – Know your ROI
  • Use the social media platforms that work for you
  • Advanced analytics with reports and graphs that display metrics including customer loyalty

Manage lead cycles

Leads are key in marketing campaigns and with Zoho Marketing Automation, you can get your brand noticed and get people excited about what you are offering. Once you have attracted those leads, it’s key to nurture and evaluate them. Leads can be gathered by adding pop-ups and sign-up forms to your website, social media posts and landing pages.

Multichannel marketing

You can reach out to your audience so that they can choose how they connect with you. Emails can be sent to engage with your subscribers enabling you to track how they respond to your messages and you can follow up appropriately. Zoho Marketing Automation integrates seamlessly with Clickatell, Twilio, MessageBird and MessageMedia enabling you to send messages via SMS to your mobile audience. You will know how many were sent, delivered and opened. Promotional campaigns can be shared with Facebook, Twitter and LinkedIn and you will be able to measure the reach of your campaigns.

How can Relativity help with your marketing automation?

With Zoho Marketing Automation, you can design a seamless multichannel experience and cut out those time-consuming manual tasks. With a user-friendly Interface, it is easy to setup and use and regardless of your technical skills, this is marketing automation that suits everyone. For more information about how you can grow your business faster with Zoho Marketing Automation, contact Relativity, the business technology specialists on +44 1825 280123.