Many businesses are now using webinars as a key tool in their marketing strategy. Is it a path that your company is going down? They have certainly been around for a while, having started in the 1990s as basic video conferences. Today, the webinar has evolved significantly from those early beginnings and appears to be growing in popularity as a very effective communication tool that can reach a wide audience. Webinars can also help companies fulfil sustainability targets due to reduced travel as well as being a cost-effective way to promote products and services. Here Relativity looks at what they are and the benefits they can bring to your company.

What is a webinar?

The word ‘webinar’ is a blend of ‘web’ and seminar’. It is a virtual event attended by an online audience. It can also be called a web event, online seminar, virtual event or web lecture. They provide a personal, live and interactive way to communicate. Webinars are another way to deliver interesting and helpful information to your target audience. This form of marketing can create brand awareness and build relationships with new and existing clients, by showcasing and demonstrating products and services.

Benefits of webinars

  • Increase brand awareness
  • Reach a new audience
  • Grow your audience
  • Establish yourself as an expert
  • Make you more credible
  • Gain crucial feedback
  • Generate more leads

An opportunity to showcase your products and services

With webinars, you can be completely honest and transparent about the products and services you are providing. They give you the opportunity to showcase what your business does and what makes you unique. You can persuade people with quality content as to why they should choose your business as opposed to others that are offering similar products and services.

How can Relativity help you with your digital marketing?

Should webinars be part of your marketing strategy? Here at Relativity, the business technology specialists, we think they should. This form of marketing your company is certainly a powerful tool in this digital age. They are pretty simple to organise and can be a very cost-effective way to reach a larger audience. They can be fun to run, but must be executed well using the right digital technology.

Next time we will be looking at Zoho Webinar, a clutter-free video webinar platform designed for real time interactive experiences.