Did you know that there are over 7,000 digital marketing tools? So how do you find the right digital marketing software for your business? It’s essential that you have a sound digital marketing strategy in place as to survive in today’s competitive and perhaps uncertain world you will need to be intuitive, responsive, social media savvy and of course persistent. Having digital marketing tools will save you time and make your job much simpler. Good marketing is at the heart of a successful company as increased sales ultimately means more profit. However, with so much available, finding the right marketing software can be overwhelming. In this article from Relativity, we examine what it is, why you need it, what it will do for your business and why it’s good to talk to the experts.

What is Marketing Software?

Marketing software refers to tools that will help you to execute campaigns so that you can tap easily into your target markets and convert leads into sales. The tools will help you to gather data and manage the campaigns that your have initiated, nurture leads and carry out market analysis.

  • Maximise resources
  • Identify prospects
  • Eradicate repetitive tasks
  • Expand reach
  • Store customer data

Why use digital marketing software?

One of the main reasons is to reduce repetitive and tedious tasks, which could include assembling client information, sending emails and scheduling content posting. It cuts out manual hours so your team can focus on important tasks. With one platform, your marketing efforts can be streamlined making it possible to simultaneously use multiple channels to communicate with your target audience. You will also be able to better manage your clients with a lead nurturing system whereby email campaigns can be scheduled and a better online presence can be established and at the same time monitoring customers and replying to any leads quickly and efficiently. You’ll certainly become a lot more agile in your campaign initiatives and create accurate progress reports so that you can see how your efforts can be improved in the future.

Zoho MarketingHub – covering all of your marketing requirements

The answer from Zoho is MarketingHub, which was launched in April 2019. With this software, you’ll know the reasons behind everything including why people visited your website and at what stage your leads are currently at. It will track click paths, can send email campaigns and launch social posts. All in all, you’ll have complete lead management, web behaviour marketing, planning, behavioural targeting, informative reports and analytics and multichannel marketing all in one place.

How can Relativity help you choose the right marketing digital software for your business?

Zoho MarketingHub could be the game changer that you are looking for, so get in touch with the experts at Relativity based in Uckfield, East Sussex. We’ll be able to advise you if Zoho MarketingHub is the right application for your marketing. Call us on 01825 280123 or email info@relativity.co.uk for more information. We’ll also be able to help you with software to help with your finances including Zoho Inventory and Human Resources including Zoho People.

To find out which digital tools will achieve your specific goals, why not ask the technology experts at Relativity?

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