At first glance, the term Digital Transformation (DX) appears broad. However, embracing the term ultimately means refining old operating methods and becoming more agile. It is only when we take this onboard that we are able to respond to our customers and overtake our competitors. Both evolving and increasing value to clients are dependent on integrating digital technology, automating operations into all areas of our businesses. Here, Relativity, the business technology experts based in East Sussex look at the definition of the term, the benefits to your business and how to start.  

Definition of digital transformation

Digital transformation is the integration of digital technology into all areas of a business, fundamentally changing how you operate and deliver value to customers.

The Enterprisers Project

Digital transformation is the process of using digital technologies to create new – or modify existing – business processes, culture and customer experiences to meet changing business and market requirements.


Digital transformation is the incorporation of computer-based technologies into an organisation’s products, processes and strategies. Organisations undertake digital transformation to better engage and serve their workforce and customers and thus improve their ability to compete.


Digital Modernisation

Benefits of digital transformation

  • Streamlining of operations
  • Enhanced customer experience
  • Advanced product and service innovation
  • Increased employee productivity
  • More agility and responsiveness to changing markets
  • Faster to the market with new products and services

Infrastructure modernisation is often the key to success. By incorporating current technologies into your products, processes and strategies, you will be better able to compete in the digital economy of today.

Where do you start with digital transformation?  

The clue is in ‘transformation’ as it will transform your business. You will need to evaluate your business and identify areas where it can be improved. A clear strategy will need to be implemented with all your team onboard. Transformation is dependent on agility and by adopting a business culture based on this, innovative ideas will result form the encouraged experimentation. It is an investment and should be seen as such, so approach it one step at a time.

How can Relativity help your business with its digital transformation?

Automating processes has now become a top priority for many companies. It leads to increased efficiency and a better customer experience. However, the transformation can be daunting and at times complex. The experts at Relativity are specialists at integrating new technologies into existing systems and helping you to develop new ways of doing business. This ultimately reduces costs and increases agility. Contact us on 01825 280123 or email You could soon be developing new revenue streams and providing a far better experience for your customers.