Do you have a digital marketing strategy for your business? If the answer is ‘no’, it’s really time to create one. It will help your business reach its target audience. So how is this different from a traditional marketing campaign? With this form of marketing, you will be able to target a more specific audience online. This can be particularly important for smaller businesses that don’t have a marketing department or agency. Today, the people who will be buying your products or services are spending their time on the Internet. In this article from Relativity, the business technology specialists in East Sussex, we look at how digital marketing has transformed businesses, the definition and its benefits.

How you promote and market your products and services has been transformed by digital marketing

To simply understand the importance of digital marketing, think about the reach of an advertisement in a local magazine or newspaper compared with a post on social media. The latter will reach anyone on the platform, whereas a paper may have a limited number of readers. And just look around you when you travel, are walking around town or even in a restaurant – it’s probably easier to count the number of people who are not using an electronic device than those who are. Just contemplate how you communicate and share information with your colleagues, friends and family and how you obtain any information you need. You use your phone, tablet or laptop.

What is digital marketing?

“It is also called online marketing is the promotion of brands to connect with potential customers using the Internet and other forms of communication.” 


“Simply put digital marketing or online marketing, is the application of digital media, data, and technology integrated with traditional marketing communications to achieve marketing objectives.” 

Smart Insights

“It is a general term for any steps a company takes to connect with customers through electronic technology. Digital marketing promotes and sells products or services to prospective customers through online platforms such as email, social media, mobile marketing, online customer communities, webinars and other video-based content.”

Tech Target

Benefits of digital marketing

  • Your audience can be reached wherever they are
  • Deliver a personalised experience
  • Engage and build relationships with your audience
  • Control your marketing budget
  • See the results of your campaign performances
  • Measurable ROI

You will create a better brand image, which a wider audience can see. It also costs less than traditional marketing such as newspaper and periodical advertising.

How can Relativity help to digitally transform your marketing?

You could say that ‘important’ doesn’t get the message across. Digital marketing is indispensable to your business. The results are measurable as you get real time information as to whether your marketing message is getting through to the right people. It’s also affordable and fast; your products and services can be at the end of the click of a mouse button. And you can get people to engage with you whether existing customers or prospects. You can answer any questions or resolve issues. If you want help with your digital marketing, please get in touch with the specialists at Relativity by contacting us on 01825 280123 or email