There are considerable benefits of using CRM software for your business. If one of your key goals is to grow your business, you will need a centralised database, namely a Customer Relationship Management (CRM) system to build relationships with your clients. It naturally follows that the more you know about your customers, the more successful your business will be. CRM software is the live database where you can record, store and analyse all customer and potential client communications and interactions. You will be able to use this platform to schedule meetings, share ideas and documents including communications via telephone, email and digital channels. In the latest article from Relativity, the business technology specialists based in East Sussex, we look at what CRM software is used for and the benefits and advantages of using it.

What is CRM software used for?

Insights, information and interactions with your customers can be stored in one place, your CRM software. It is really beneficial to your sales, marketing and customer support teams to create quotes, process orders, qualify leads and forecast sales. Communication will be enhanced and you can better analyse the ways in which your business interacts with its customer base, leading to improved customer service. You will also better understand your relationship with customers, which is essential for driving business growth. It will allow you to identify the areas where marketing resources will be best spent in order to improve the performance of your company. It will help with landing page creation and email marketing and it can serve as a knowledge base or ticketing system for your customer support team.

What are the benefits of using a CRM system?

  • Centralised customer information platform
  • Alignment and increased visibility of sales and marketing
  • Automation of repetitive daily tasks
  • More sales efficiency
  • Easy sharing and synchronisation of data
  • Creation of workflows
  • Identification of valuable data trends within multiple interaction channels
  • Analysis of processes and customer pipelines

A central database for your marketing, sales and customer support teams

Consistent communication with customers is essential as well as within your team. As companies turn to remote working, CRM software will give you more of an edge over your competitors. Businesses of all sizes from freelancers to large corporations will be able use CRM technology effectively. A CRM is particularly useful for businesses with dedicated marketing and sales teams and those wanting to increase efficiency.

Key advantages of using CRM software

  • Improved customer service
  • Improved team productivity and efficiency
  • Increased sales
  • Automated sales reports
  • Streamlined internal communications
  • Better sales forecasting
  • Easier nurturing of leads
  • Detailed analytics

How can Relativity help you with CRM software?

CRM software is a vital tool for businesses of all sizes. Your database will be updated every time your team contacts a customer. Collaboration between members of your team is made much easier so customer relationships can be nurtured together. If you would like to talk to us about software that will organise contacts and automate tasks, please call us today on 01825 280123 or email for more information.

Next time we will be looking at Zoho CRM in more detail. Here, Zoho provides users with a straightforward interface so that data can be presented in a simple way in order to gain valuable insights into business relationships, increase customer retention and drive the growth of sales.