Have you ever considered if you need social media automation? Are you utilising your social media channels in the best way possible? You know that getting noticed is key to attracting customers. However, once you have those clients, it’s important that they stay loyal to you. In this article from Relativity, the business technology experts with a base in East Sussex, we look at what social media automation is and what it can do for your business. You will discover that by automating your social media campaigns, you will boost your online presence and therefore grow an even stronger customer base. So if you are still doing it all manually, it could be time to introduce social media automation.

What is social media automation?

It is the process of optimising your social interactions using automated software tools. The big advantage for you is reducing the amount of time spent on your social media tasks. You will be able to schedule posts, curate content and produce analytical reports. It’s worth noting that human input should never be totally taken out of the equation, as it will not reflect well on your brand. Planning creative, helpful and exciting content is always required.

The benefits of social media automation

Social media automation has the benefits of saving time with auto-posting so you can run your business and engage with your customers. Promotions can be planned and you can ask for opinions and reviews and plan random events and flash sales. You can also improve engagement by posting tutorials and online courses. Quizzes and surveys can be added to engage as well and to give you the opportunity to assess your customers.

3 benefits of social media automation

  1. Scheduling and publishing
  2. Building relationships and communication
  3. Accurate data collection and analytics

Schedule and publish posts at the best times

The best time to publish a post does vary with the various platforms and so it can be difficult to post at the right time. If you rely on doing it manually, you may find yourself in a meeting, on a phone call or on holiday. Throw into the equation, different time zones and it’s easy to see why you should use social media automation to schedule posts so they are published at the appropriate times. Here you will be saving time and increasing efficiency. Consistency is key with delivering information and with automation tools you can have posts ready in advance. Your posts will be consistent, timely and optimal.

Build relationships and build continuity of communication

With automation in place your time can be spent engaging with your customers and building relationships. With scheduled posting, there is one less thing to do and you can communicate and build engagement with your audience and investigate growth opportunities. Your customer service can be more personalised with each interaction.

Accurate data collection and analytics

You will have a complete picture of your prospects and clients. This will include demographics, their preferences, browsing behaviour and their interests. It’s clear that the more information you have about your customers, the more targeted your marketing can be. By understanding how your customers are interacting with your brand, you can create optimal content that they want to see resulting in a better chance of success. You will also discover what isn’t working.  

How can Relativity help you with your social media software?

In a nutshell, social media automation will save you time, increase customer engagement, boost your online presence, reduce the effort involved and maintain consistency, improve your organisation and widen your reach. It’s working for you 24/7/365, so you stay ahead of the competition. You will find that social media and marketing automation go hand in hand. Relativity, the business technology specialists based in Uckfield are here to help. If you would like to talk to us please call on 01825 280123 or email info@relativity.co.uk for more information. What are you waiting for?

Next time we look at Zoho Social, in more detail. We will show you how it will work seamlessly with Zoho Marketing Automation.