Email is one of the most popular and common forms of communication and your email address says masses about you. It’s a lot better for you to be advertising your own company through your email address and not your Internet service provider. If you are just starting out, you may think it’s not worth spending money on a company email address when there are free ones available such as Gmail, Yahoo and Hotmail.  However, this decision will turn out to be very short-sighted, as it eliminates this platform for building credibility and branding. In this blog we discuss what a Gmail address is really saying about your company, the benefits of a branded email address and how you can set one up.

What does a free email address say about your company?

A free address is conveying that you are a new, small company and not really established and could even cause people to question whether you are legitimate or real. It may flag up that you could be a part-time business. It’s certainly not going to provide customers with a sense of security or reassure them that they are doing business with a reputable company. As you grow, it’s going to be difficult to add more people whereas setting up multiple email addresses with a branded email will be simple, as you can add names and/or different departments.

The benefits of a branded email address

  • Gives you more credibility
  • Makes you sound professional
  • Shows a level of commitment
  • Creates authenticity
  • Supports your brand
  • Creates a corporate image
  • Demonstrates you are serious about doing business

Today, people need to know that a business is legitimate and a questionable email address could be turning people off. It’s also quite difficult to find a username if you are using a free email address as your name probably won’t be available and you’ll have to add an extra word, a nickname or even a string of numbers, which will be confusing to potential customers.

Setting up a branded email address

There really aren’t any cons to having a branded email address whereas there are numerous with an unbranded one. Customised emails are straightforward to set up once you have purchased your domain or manage your web hosting account. If you run Microsoft Office 365, you can set up your emails through the Office 365 admin centre with Microsoft’s Outlook allowing you to use your domain name to create your business email address. You can also get customised emails using G Suite.

Branded emails are for all sizes of business

Email addresses will make a solid impression and are certainly something that shouldn’t be compromised. You’ll find you are a lot more memorable if your company name is mentioned in your email address. And if you were thinking that branded emails are just for big businesses, you should think again, as building your brand will include branding your email.

How can Relativity help you with your business?

If you are looking to set up a cloud-based email account or if you have made the decision to migrate your email from your current provider, our experts at Relativity based in Uckfield in East Sussex will be able to advise you on whether Zoho Mail is the right application for your business. Zoho Mail is a reliable and secure email solution and could be just what you are looking for. Call us on 01825 280123 or email for more information

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