Zoho Social is the simple way to manage your brand on social media. This social media management tool will allow you to grow and expand your presence on all platforms from a single interface. You will be able to schedule your content to be published, see what people are saying about your brand as well as measuring how successful your social media presence is. In the latest post from Relativity, the business technology specialists based in East Sussex, we look at this popular marketing tool from Zoho. We consider the benefits, features and how you can create a publishing schedule to reach your audience at the best possible times.

Benefits of Zoho Social

• Schedule unlimited posts
• Monitor what is happening
• Create custom reports
• Analyse social media performance
• Collaborate with team members
• Generate custom reports

Create a publishing schedule

Quite simply, you want to post at the times when your audience will be reading your article or post. With this app from Zoho, you can Schedule a Specific Date and Time. You will be able to plan, schedule and publish easily and effortlessly with just one window.

Publishing Options:

• Publish Now
• Schedule a Specific date
• Add to Queue
• Choose a Smart IQ Slot

Customise and Optimise Your Content

With Zoho Social, your content can be customised for the various social media networks with the built-in power editor as well. Posts will go live when your readers are watching. And if you are not sure when to post, Zoho does that for you by providing a list of the ‘best times’ to engage with your audience. You will then get performance insights with data on the stories you have produced, clicks and engagement. Content can also be optimised by managing hashtags, including @ mentions, and short URLs.

Features of Zoho Social

•  Graphics, images and videos in a central repository – upload content from various cloud services
• Set ‘Repeat’ to send content out periodically – on a weekly or monthly basis
• Track the click journey for the URLs you use – manage and set Urchin Tracking Module (UTM) parameters
• Pause button to instantly stop all scheduled postings – resume when you are ready

How Can Relativity Help You to Maximise Your Social Media Presence?

If you are looking to enhance your social media efforts, get to know your audience better and optimise your social media strategy, look no further than Zoho Social. You will be able to stay organised and ensure that your readers have a steady stream of content. And with the publishing schedule, engaging posts will be going out, even when you are on holiday. Call us on 01825 280123 or email info@relativity.co.ukfor more information on Zoho Social and the other Zoho apps.

Zoho Social could be the software you are looking for if you have made the decision to automate your social media. In our last article, we looked at the benefits of social media automation, which included scheduling and publishing posts, building relationships and accurate data collection and analytics. This time, Relativity, the business technology experts based in Sussex looks at Zoho Social, the easy way to manage your brand on social media, in more detail. It will help you to decide if this is the right social media software for your business.

Features of Zoho Social

• Flexible scheduling
• Monitoring and tracking in real-time
• Collaboration with your team
• Analysis of performance

Schedule and Publish Seamlessly

Once you have loaded the content you will have ‘Publishing Options’. These include ‘Publishing Now’ or choosing a specific ‘Date’ and ‘Time’. The ‘Repeat’ option is also available. Zoho Social has the SmartQ feature, which comes up with the best time slots to schedule your posts for maximum audience engagement. You will have all your publishing tools in one place so you can publish to your favourite channels including Facebook, Twitter, LinkedIn, Instagram, and Google My Business. Your schedule can also be viewed on a calendar. Content can also be edited easily with drag-and-drop features and it’s really simple to work with you team by selecting the ‘Drafts’ option on the menu.

Content Optimisation for Maximum Reach

• Schedule multiple posts in one go with the Bulk Scheduler
• Obtain a list of ‘best times’ to post content (based on recent engagement)
• Optimise your content for maximum reach – hashtags, @mentions, short URLs
• Toolkit to define your social media marketing strategy
• Put graphics, images and videos in one central place – Media Library

Track Social Engagement and Notifications

Monitoring becomes easy with Zoho Social. You can check core keywords, brand hashtags, product reviews and more. You will also see how often someone has engaged with your brand and you’ll get a snapshot of their profile. A single, chat-style interface will allow you to see direct messages from Twitter, Instagram and Facebook so you can send timely replies.

Collaborate with Your Team via Chat, Audio or Video Calls

This will help you to make swifter decisions as you collaborate with teammates about posts, reports and campaigns. Zoho Social has specific roles included such as ‘Brand Admin’, ‘Content Writer’, ‘Marketing Analyst’ and ‘Post Manager’. However, if the title you want is not there, you can create your own roles. This means a new content idea can be discussed with the team straightaway and drafts can be approved quickly.

Key Metrics to Analyse Your Brand’s Performance

You will learn where your followers are from, the most popular content and what people are saying about you. For example you will have a Performance Summary relating to ‘Page Profile Views’, ‘Page Clicks’ and ‘Positive versus Negative Feedback’. There is also a Post & Engagement Summary displaying ‘Total Posts’, ‘Top Post’ and ‘Engagement By Post Type’.

Additional Features

• Lead Ads Integration – connect to social channels to monitor and analyse performance of ad campaigns
• Zoho CRM Integration –social data to enable your sales team to close sales
• Zoho Desk Integration – deliver the best social customer support experience
• zShare Browser Extension – curate topical articles and create unique copies
• Canva Integration – the ‘Design on Canva’ button allows you to create and edit visuals for your posts

How Can Relativity Help You with Zoho Social?

Zoho Social will help you work with your team and monitor brand mentions and social conversations. It offers unlimited social media scheduling features and creates a custom report to analyse your social media. With its CRM integrations, you can interact with prospects and generate potential leads from social media. With Zoho Social, social media and marketing automation go hand in hand. Relativity, the business technology specialists based in Uckfield are here to help. If you would like to talk to us, please call on 01825 280123 or email info@relativity.co.uk for more information.