Zoho Social is the simple way to manage your brand on social media. This social media management tool will allow you to grow and expand your presence on all platforms from a single interface. You will be able to schedule your content to be published, see what people are saying about your brand as well as measuring how successful your social media presence is. In the latest post from Relativity, the business technology specialists based in East Sussex, we look at this popular marketing tool from Zoho. We consider the benefits, features and how you can create a publishing schedule to reach your audience at the best possible times.

Benefits of Zoho Social

• Schedule unlimited posts
• Monitor what is happening
• Create custom reports
• Analyse social media performance
• Collaborate with team members
• Generate custom reports

Create a publishing schedule

Quite simply, you want to post at the times when your audience will be reading your article or post. With this app from Zoho, you can Schedule a Specific Date and Time. You will be able to plan, schedule and publish easily and effortlessly with just one window.

Publishing Options:

• Publish Now
• Schedule a Specific date
• Add to Queue
• Choose a Smart IQ Slot

Customise and Optimise Your Content

With Zoho Social, your content can be customised for the various social media networks with the built-in power editor as well. Posts will go live when your readers are watching. And if you are not sure when to post, Zoho does that for you by providing a list of the ‘best times’ to engage with your audience. You will then get performance insights with data on the stories you have produced, clicks and engagement. Content can also be optimised by managing hashtags, including @ mentions, and short URLs.

Features of Zoho Social

•  Graphics, images and videos in a central repository – upload content from various cloud services
• Set ‘Repeat’ to send content out periodically – on a weekly or monthly basis
• Track the click journey for the URLs you use – manage and set Urchin Tracking Module (UTM) parameters
• Pause button to instantly stop all scheduled postings – resume when you are ready

How Can Relativity Help You to Maximise Your Social Media Presence?

If you are looking to enhance your social media efforts, get to know your audience better and optimise your social media strategy, look no further than Zoho Social. You will be able to stay organised and ensure that your readers have a steady stream of content. And with the publishing schedule, engaging posts will be going out, even when you are on holiday. Call us on 01825 280123 or email info@relativity.co.ukfor more information on Zoho Social and the other Zoho apps.

Content Marketing is at the heart of most successful digital marketing campaigns. Businesses that prosper supply their readers with relevant, informative and valuable content that connects with their audience. Bold statements, but today, content still remains as important as ever. In our latest article, Relativity, the business technology specialists from East Sussex with worldwide clients looks into the topic in more detail. We include what the definition of content marketing is, how it can help your business and the possible disadvantages. 

What is Content Marketing?

 “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”

Content Marketing Institute

 “Content marketing is a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. This approach establishes expertise, promotes brand awareness, and keeps your business top of mind when it’s time to buy what you sell.”

MailChimp

Your online content is aimed at encouraging your audience to visit your website. Marketing examples include blog posts, newsletters, white papers, emails, digital books and videos and social media posts.

Benefits of Content Marketing

• Increased brand awareness through sharing of information and storytelling
• Builds trust with your audience by answering questions and providing information
• Ranks you higher in search engines for more visibility
• Cost effective as your main expense is the content creation with a better ROI
• Readers prefer content to advertisements – research before purchasing
• Creates a more useful website with better SEO
• Brings in higher quality leads converting to more sales

Are There Any Drawbacks?

You may have to be a little patient if this your first venture into creating content. There may be a degree of ‘trial and error’ to see what works for your audience and results may not be instantaneous. Although, as we have described earlier, it is a cost effective method of marketing your business, the content will need to be created and published, which will take time. You will also have to come up with a plan of content ideas.

How Can Relativity Help You with Your Content Marketing?

Content marketing uses your own platform, your website and your visibility is not dependent on a social media’s platform algorithms. By building your brand awareness, this will generate leads, driving more sales. It is a great way of communicating your expertise and your uniqueness. For more information about the tools available to drive your digital marketing campaign, contact Relativity on +44 1825 280123 or email info@relativity.co.uk

Next time Relativity will be taking a closer look at the Zoho software available to help you with your content creation and marketing. 

https://contentmarketinginstitute.com/what-is-content-marketing/

https://mailchimp.com/marketing-glossary/content-marketing/

As 2021 draws to a close, have you made any New Year business resolutions? It’s the time of year when it is natural to look ahead, hopefully with feelings of optimism. We often make personal resolutions, which might involve losing weight, stopping smoking, getting fitter and having a better work-life balance. However, you could also set New Year business resolutions, perhaps better referred to as goals. These could include how you can refresh and move forwards. Don’t be put off if you set goals for 2021, which didn’t all come to fruition - it certainly wasn’t the easiest of years. The beginning of the year is the perfect time to reflect and decide what you would like to do differently including implementing new strategies and ways of working. In our last article of the year, Relativity, the business technology specialists based in Uckfield, East Sussex, looks at some New Year business resolutions that could bring success to your company over the coming twelve months.

Changes That Will Impact Positively on Your Business

• Update your business plan – this is critical to your success
• Refresh your marketing plan – what worked and what didn’t
• Build or update your website – ensure it is mobile-friendly
• Expand your network through social media
• Boost your digital presence
• Outsource tasks to free up your schedule
• Learn how to delegate
• Develop a strong company culture
• Discover automation opportunities

Look at Your Business Plan and Marketing Strategy

Most of us make a business plan when we start our businesses. But when did you last look at it? The beginning of the year is a great time to revisit and update it to include your latest marketing plans, financials and goals. Closely linked is looking at the marketing you did in 2021 and see what worked and what didn’t. By understanding this, your marketing budget can be used in areas that should be productive and bring the best ROI. 

Make Sure People Notice Your Company

Your website is arguably your biggest marketing tool, so make sure it is current and up to date. If your old site has been in operation for some time, it may be time to build another one. It’s also imperative that it’s mobile-friendly. A company blog is a great way of keeping you in the spotlight and it will help with rankings too! Digital presence must be a priority and one of your New Year business resolutions.

Outsourcing, Delegating and Using Digital Tools

Are you responsible for everything that goes on in your business? Yes! That may have been OK when you started out, but as you grow, it’s time to outsource the things that you struggle with the most. Your time is valuable, so don’t use it doing administrative or accounting work that a freelancer could do or software could handle. Also, learn how to delegate.

Success is Based on Teamwork

Don’t forget your employees. A team that feels appreciated and respected will be a lot more productive. You could even ask them what changes they would like made.

Develop Automation Opportunities

In order to streamline your business to make it more efficient, automation is key and there is an array of software tools and resources available to you. Technology will certainly make your life easier, so look for areas of your business that can be automated. This includes accounts, managing inventory, customer service, marketing and sales. Automation will reduce the occurrence of manual errors and give your team more time to do the things you employed them for.

How Can Relativity Help You with Your New Year Business Resolutions?

As business technology specialists, we hope your plans revolve around automating processes, which will lead to more efficiency and time and cost savings. You will need to think about areas that require automation, the scalability needed, how much support you need and of course your budget. Relativity, the business technology specialists based in Uckfield are here to help. If you would like to talk to us please call on 01825 280123 or email info@relativity.co.uk for more information.

We hope you keep your New Year business resolutions on track and wish you a successful and healthy 2022.   

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