<?xml version="1.0" encoding="UTF-8" ?><!-- generator=Zoho Sites --><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:content="http://purl.org/rss/1.0/modules/content/"><channel><atom:link href="https://www.relativity.co.uk/blogs/Bespoke-Software-Development/feed" rel="self" type="application/rss+xml"/><title>Relativity - Blog , Bespoke Software Development</title><description>Relativity - Blog , Bespoke Software Development</description><link>https://www.relativity.co.uk/blogs/Bespoke-Software-Development</link><lastBuildDate>Tue, 10 Mar 2026 17:39:59 -0700</lastBuildDate><generator>http://zoho.com/sites/</generator><item><title><![CDATA[Digital Technology For Startups]]></title><link>https://www.relativity.co.uk/blogs/post/digital-technology-for-startups</link><description><![CDATA[<img align="left" hspace="5" src="https://www.relativity.co.uk/18.png"/>Digital technology is crucial for startups, not a luxury. It reduces development costs, improves marketing, speeds product launches, enhances communication, provides global reach, and boosts efficiency.]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_VvK2TBYnSamflSuxjXFA3Q" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_bpbaNhHcQEOvv-dJexS3VQ" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"></style><div data-element-id="elm_gZ-72oaOTbywEKbfsdrIJg" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- "><style type="text/css"></style><div data-element-id="elm_5xhHsBPiTvO9kzbFK_v9Gw" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-center zptext-align-mobile-center zptext-align-tablet-center " data-editor="true"><p style="text-align:left;">Starting a business? Are you finding that you have assigned yourself all the marketing, finance, social media, sales, HR, scheduling meetings and more? You are pretty small at the moment and you feel you can cope? The main thing is saving on costs! And to invest in digital technology would be far too expensive? The time to go down this line is when your business starts to grow and you find you can’t deal with all these different hats? And when your business is receiving money rather than it all going the other way? Here at Relativity, we think you should look at things differently and put technology in place right from the start. OK, perhaps we would say that! That’s why in our latest article, we look at the benefits of digital technology for startups and how you will discover that this is no longer a luxury, but an absolute necessity.</p><p style="text-align:left;"><br/></p><h3 style="text-align:left;"><strong>A Technological Revolution</strong></h3><p style="text-align:left;">The business landscape is ever changing. The technological revolution has certainly reshaped businesses over the last 30 years. And it’s clear that you have to have a website and be on social media. Potential customers are more likely to find you through an online search. But it doesn’t stop there. Investing in the right digital technology from the start will assist in cutting costs and actually saving you money. It can be utilised on research and development to get products to market faster. Tasks can be automated and their progress tracked so you can react more quickly to changes helping your business scale up effortlessly as well as faster and more efficiently. It will also enable you to make better decisions as you have more information at your fingertips.</p><p style="text-align:left;"><br/></p><h3 style="text-align:left;"><strong>Benefits of Digital Technology for Startups</strong></h3><ul><li style="text-align:left;">&nbsp;Reduced development costs</li><li style="text-align:left;">Be more savvy with marketing</li><li style="text-align:left;">Get your products and services marketed faster</li><li style="text-align:left;">Better communication and collaboration</li><li style="text-align:left;">Global reach and increased visibility</li><li style="text-align:left;">Speeding up of processes</li><li style="text-align:left;">Potential for cost savings</li><li style="text-align:left;">Enhanced security</li></ul><div style="text-align:left;"><br/></div><h3 style="text-align:left;"><strong>Digital Technology for Startups Can Speed Up Processes and Save You Time and Money</strong></h3><p style="text-align:left;">Technology increases the chances of your business succeeding. It will enable you to move quickly and adapt to change to grow your company faster. Embracing technology will position you better by having access to tools that make your business more productive, efficient and connected. The speed with which technology innovation is advancing can be used to your advantage, big time, in a startup business. All in all, the use of technology will simplify tasks, speed up processes and save time and money when used correctly.</p><p style="text-align:left;"><br/></p><h3 style="text-align:left;"><strong>How Relativity Can Help with Digital Technology for Startups</strong></h3><p style="text-align:left;">It is important to understand how and when to adopt technology. Rich rewards can be reaped by getting it right from the outset. And that’s why we are here to guide you, so you only get the elements of digital technology that are appropriate for your company. We talk things over with you and consider your unique goals so that the digital technology you employ serves a purpose and we ensure it is a good fit for your startup business. Relativity can help you to gauge the effectiveness of the installed software in order to increase efficiency, automate basic processes and reduce costs. We will also consider your budget so you avoid the temptation to spend more than your company can afford.</p><p style="text-align:left;">Are you interested in talking with us? Call us on +44 1825 280123 or email <a href="mailto:info@relativity.co.uk">info@relativity.co.uk</a></p><p style="text-align:left;">Next time we will be looking at Zoho One and had they could be implemented into your startup business.</p><p style="text-align:left;">&nbsp;</p><p></p></div>
</div></div></div></div></div></div> ]]></content:encoded><pubDate>Sun, 20 Aug 2023 01:01:41 +0000</pubDate></item><item><title><![CDATA[What Is Digital Transformation?]]></title><link>https://www.relativity.co.uk/blogs/post/what-is-digital-transformation</link><description><![CDATA[<img align="left" hspace="5" src="https://www.relativity.co.uk/38.png"/>Digital transformation integrates technology into all business areas, changing operations and customer value delivery. It streamlines processes, enhances CX, boosts innovation and productivity, and increases market agility. Start by evaluating your business and creating a clear strategy.]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_7QHZVCAsS7SWeJywLPSCtg" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_w4K9cJbxRKqge2Ao0FrJfw" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"></style><div data-element-id="elm_MN9oNUxiTdq1zbZxJZ1RDw" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- "><style type="text/css"></style><div data-element-id="elm_h7MXnOj4S32PUKoXsdZpsg" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-center zptext-align-mobile-center zptext-align-tablet-center " data-editor="true"><div><p style="text-align:left;">At first glance, the term Digital Transformation (DX) appears broad. However, embracing the term ultimately means refining old operating methods and becoming more agile. It is only when we take this onboard that we are able to respond to our customers and overtake our competitors. Both evolving and increasing value to clients are dependent on integrating digital technology, automating operations into all areas of our businesses. Here, Relativity, the business technology experts based in East Sussex look at the definition of the term, the benefits to your business and how to start. &nbsp;</p><p style="text-align:left;"><br/></p><h2 style="text-align:left;"><strong>Definition of Digital Transformation</strong></h2><blockquote class="wp-block-quote"><p style="text-align:left;"><em>Digital transformation is the integration of digital technology into all areas of a business, fundamentally changing how you operate and deliver value to customers.</em></p></blockquote><p style="text-align:left;"><strong><u>The Enterprisers Project</u></strong></p><blockquote class="wp-block-quote"><p style="text-align:left;"><em>Digital transformation is the process of using digital technologies to create new – or modify existing – business processes, culture and customer experiences to meet changing business and market requirements.</em></p></blockquote><p style="text-align:left;"><strong><u>Salesforce</u></strong></p><blockquote class="wp-block-quote"><p style="text-align:left;"><em>Digital transformation is the incorporation of computer-based technologies into an organisation's products, processes and strategies. Organisations undertake digital transformation to better engage and serve their workforce and customers and thus improve their ability to compete.</em></p></blockquote><p style="text-align:left;"><strong><u>TechTarget</u></strong></p><p style="text-align:left;"><strong><u><br/></u></strong></p><figure class="wp-block-image size-large is-resized" style="text-align:left;"><a href="https://www.relativity.co.uk/wp-content/uploads/2022/10/JCTS-Relativity-blog-image-Instagram-Post-5.jpg"><img src="https://www.relativity.co.uk/wp-content/uploads/2022/10/JCTS-Relativity-blog-image-Instagram-Post-5-1024x1024.jpg" alt="Digital Modernisation" class="wp-image-2487" width="512" height="512"></a></figure><figure class="wp-block-image size-large is-resized" style="text-align:left;"><br/></figure><h2 style="text-align:left;"><strong>Benefits of Digital Transformation</strong></h2><ul><li style="text-align:left;">Streamlining of operations</li><li style="text-align:left;">Enhanced customer experience</li><li style="text-align:left;">Advanced product and service innovation</li><li style="text-align:left;">Increased employee productivity</li><li style="text-align:left;">More agility and responsiveness to changing markets</li><li style="text-align:left;">Faster to the market with new products and services</li></ul><p style="text-align:left;">Infrastructure modernisation is often the key to success. By incorporating current technologies into your products, processes and strategies, you will be better able to compete in the digital economy of today.</p><p style="text-align:left;"><br/></p><h2 style="text-align:left;"><strong>Where Do You Start with Digital Transformation?&nbsp;&nbsp;</strong></h2><p style="text-align:left;">The clue is in ‘transformation’ as it will transform your business. You will need to evaluate your business and identify areas where it can be improved. A clear strategy will need to be implemented with all your team onboard. Transformation is dependent on agility and by adopting a business culture based on this, innovative ideas will result form the encouraged experimentation. It is an investment and should be seen as such, so approach it one step at a time.</p><p style="text-align:left;"><br/></p><h2 style="text-align:left;"><strong>How Can Relativity Help Your Business with its Digital Transformation?</strong></h2><p style="text-align:left;">Automating processes has now become a top priority for many companies. It leads to increased efficiency and a better customer experience. However, the transformation can be daunting and at times complex. The experts at Relativity are specialists at integrating new technologies into existing systems and helping you to develop new ways of doing business. This ultimately reduces costs and increases agility. Contact us on 01825 280123 or email <a href="mailto:info@relativity.co.uk">info@relativity.co.uk</a>. You could soon be developing new revenue streams and providing a far better experience for your customers.</p><p style="text-align:left;"><br/></p><p style="text-align:left;"><a href="https://enterprisersproject.com/what-is-digital-transformation">https://enterprisersproject.com/what-is-digital-transformation</a></p><p style="text-align:left;"><a href="https://www.salesforce.com/eu/products/platform/what-is-digital-transformation/">https://www.salesforce.com/eu/products/platform/what-is-digital-transformation/</a></p><p style="text-align:left;"><a href="https://www.techtarget.com/searchcio/definition/digital-transformation">https://www.techtarget.com/searchcio/definition/digital-transformation</a></p><p></p></div></div>
</div></div></div></div></div></div> ]]></content:encoded><pubDate>Fri, 21 Oct 2022 23:30:49 +0000</pubDate></item><item><title><![CDATA[Get Work Done On Time With Zoho Projects]]></title><link>https://www.relativity.co.uk/blogs/post/get-work-done-on-time-with-zoho-projects</link><description><![CDATA[<img align="left" hspace="5" src="https://www.relativity.co.uk/40.png"/>Choosing time management software? Consider essential features, business size & scalability, ease of use & support, and budget. Prioritise an intuitive interface and key functionalities for efficient tracking and analysis.]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_oOdaZaI_SNW2iVe3dZmaqA" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_uQ-n1y3kQV2He9crDi9FAw" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"></style><div data-element-id="elm_3M69k600Rm--l0ZtFA3tLQ" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- "><style type="text/css"></style><div data-element-id="elm_l6UkrdvwTEi4VRRPOc-ihg" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-center zptext-align-mobile-center zptext-align-tablet-center " data-editor="true"><div><p style="text-align:left;">Zoho Projects is cloud based project management software. It should be noted that it is not a specialised time tracking app, but is designed to track time in the context of project management. With the app you will be able to plan project activities, assign tasks to team members and communicate with them and customers and manage resources. You will always have detailed reports as to how a task is progressing with updates so that projects are delivered on time.&nbsp; Our last two articles have discussed the benefits of time tracking software and time management software considerations. This time, Relativity, the business technology experts from East Sussex looks at Zoho Projects in more detail in regard to time management.</p><p style="text-align:left;"><br/></p><h2 style="text-align:left;"><strong>Time Management Features:</strong></h2><ul><li style="text-align:left;">Timers</li><li style="text-align:left;">Timesheet</li><li style="text-align:left;">Invoicing</li><li style="text-align:left;">Budgeting</li><li style="text-align:left;">Calendar</li></ul><div style="text-align:left;"><br/></div><h4 style="text-align:left;"><strong>Global Timer</strong></h4><p style="text-align:left;">Zoho Projects has a built-in timer, which can be started and stopped with each task. If it is left running accidentally, it lets you know the next time you go to that task and caps the number of hours you can do so you can’t exceed the number set by the account administrator. You can also clock in on multiple tasks at once.</p><p style="text-align:left;"><br/></p><h4 style="text-align:left;"><strong>Timesheets</strong></h4><p style="text-align:left;">Timesheet management has never been easier and this logs the time spent by each team member on a task. This is particularly helpful when invoicing customers and identifying bottlenecks. By spotting them quickly, they can be resolved.&nbsp;</p><p style="text-align:left;"><br/></p><h4 style="text-align:left;"><strong>Invoicing</strong></h4><p style="text-align:left;">Invoice time logs and record expenses by integrating with Zoho Books or Invoice. This simplifies the generation of quotes, which can then be forwarded to clients.</p><p style="text-align:left;"><br/></p><h4 style="text-align:left;"><strong>Budgeting</strong></h4><p style="text-align:left;">Cost management can be improved which will automatically reduce quote errors. Control your finances by creating, tracking, and forecasting budgets, billing clients, tracking expenses, and analysing reports.</p><p style="text-align:left;"><br/></p><h4 style="text-align:left;"><strong>Calendar</strong></h4><p style="text-align:left;">You will soon realise the benefits of having your project activities all in one place. Meetings and events can be easily scheduled. Just click on any particular day of a project to create new tasks, milestones, events or bugs, and assign them to the right people.</p><p style="text-align:left;"><br/></p><h2 style="text-align:left;"><strong>Why Use Zoho Projects to Track Time?</strong></h2><ul><li style="text-align:left;">Improve productivity – determine which tasks take more time</li><li style="text-align:left;">Boost profitability – see how long non-invoiced tasks take such as sending emails</li><li style="text-align:left;">More transparency – let clients know how a project is progressing</li><li style="text-align:left;">Manage teams worldwide – determine who is on track with planned hours and who has too much to do</li></ul><div style="text-align:left;"><br/></div><h2 style="text-align:left;"><strong>What Do the Experts Say?</strong></h2><p style="text-align:left;"><em>“Highly rated by some of the most trusted critics around, Zoho Projects is highly capable project management software with plenty of tools for team communication, project timekeeping, and bug tracking.&nbsp;The platform is particularly attractive for small teams and start-ups, since it offers a free plan for up to five users and very inexpensive paid plans. However, large teams utilise and love Zoho Projects as well. Some of these are Stanford University, Dell, Airbus, and many more.”&nbsp;</em></p><p style="text-align:left;"><strong><u><a href="https://www.techradar.com/reviews/zoho-projects" target="_blank" rel="noreferrer noopener">techradar</a></u></strong></p><p style="text-align:left;"><em>“Zoho Projects is a well-balanced project management app that is especially appealing to small and growing businesses.&nbsp;It offers all the core tools needed for managing projects, such as Gantt charts, basic resource management tools, and timesheets, for a price that's more than fair. Getting started with the app is fairly easy, although it takes a little time to learn its finer points. Overall, Zoho Projects is an excellent project management tool and continues to be an Editors' Choice winner. We recommend it for small teams on a budget, in particular.”</em><em></em></p><p style="text-align:left;"><strong><u><a href="https://uk.pcmag.com/cloud-services/21591/zoho-projects" target="_blank" rel="noreferrer noopener">PC Magazine UK</a></u></strong></p><p style="text-align:left;"><em>Zoho Projects is best for project management, all business sizes and supports multiple platforms. It is great value for money, easy to use with great functionality.”</em></p><p style="text-align:left;"><strong><u><a href="https://www.softwareadvice.com/project-management/zoho-projects-profile/" target="_blank" rel="noreferrer noopener">Software Advice</a></u></strong></p><p style="text-align:left;"><strong><br/></strong></p><h2 style="text-align:left;"><strong>How can Relativity help you with Zoho Projects?</strong></h2><p style="text-align:left;">Zoho claims that your projects will be finished, ‘On time, all the time’. It’s so easy to get lost in time particularly when you have multiple projects on the go at the same time. For more information about Zoho Projects, call Relativity, the business technology specialists on 01825 280123 or email info@relativity.co.uk for more information.</p></div></div>
</div></div></div></div></div></div> ]]></content:encoded><pubDate>Wed, 14 Sep 2022 01:30:49 +0000</pubDate></item><item><title><![CDATA[Four Benefits Of Time Tracking Software]]></title><link>https://www.relativity.co.uk/blogs/post/four-benefits-of-time-tracking-software</link><description><![CDATA[<img align="left" hspace="5" src="https://www.relativity.co.uk/42.png"/>Time tracking software offers valuable insights into employee productivity, project progress, and profitability. Benefits include increased team efficiency, accurate estimates, prioritised projects, and performance analysis.]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_Yzf4GZtDQTOzzPCbxhx2PQ" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_MP1FMxJyT2-XuyKUY_E0ig" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"></style><div data-element-id="elm_wWDIlW_TRkSn2lRTVhB71w" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- "><style type="text/css"></style><div data-element-id="elm_QCrtLSlGQliXidfzbhiuSw" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-center zptext-align-mobile-center zptext-align-tablet-center " data-editor="true"><div><p style="text-align:left;">Time tracking software is a very important part of your business as it lets you know if you are making money on the work you are doing. The most efficient way to capture the information is to use software dedicated to this purpose. This will also provide reports and analytics into team productivity, time distribution and costs and profits across all tasks. Here Relativity, the business technology experts based in East Sussex looks at the definition of time tracking and four of the benefits time tracking software can bring to your business.</p><p style="text-align:left;"><br/></p><h3 style="text-align:left;"><strong>What is Time Tracking?</strong></h3><p style="text-align:left;">This normally refers to how your business records the working hours of your employees. This is important for not only payroll, but also how long team members are spending on tasks and projects. The software used will normally include extra features including hourly wages, breaks for lunch and integration with other systems including invoicing and human resources.</p><p style="text-align:left;"><br/></p><h3 style="text-align:left;"><strong>Benefits of Time Tracking Software</strong></h3><ul><li style="text-align:left;">More productivity from employees</li><li style="text-align:left;">Creation of more accurate estimates and quotes</li><li style="text-align:left;">Prioritising projects</li><li style="text-align:left;">Analysis of your performance</li></ul><div style="text-align:left;"><br/></div><h4 style="text-align:left;"><strong>A More Productive Team</strong></h4><p style="text-align:left;">Do you feel sometimes your team is sitting around, twiddling thumbs, not knowing what to do next? Using time tracking software will encourage your team to take ownership of their time. They will be able to see the tasks that are waiting in the queue and will therefore always have something to do. It also shows deadlines that have to be met helping to prevent a lack of urgency in the projects they are working on. You will also be able to review their performance, identify areas for improvement and also find out if a particular team member is trying to do too much.</p><p style="text-align:left;"><br/></p><h4 style="text-align:left;"><strong>More Accurate Estimates and Quotes</strong></h4><p style="text-align:left;">Have you ever done a job for a client and discovered it took a lot longer than you had anticipated resulting in less or no profit? Knowing exactly how long a task will take will help to eliminate this scenario. You certainly don’t want to be in a situation where you quote, the client accepts, is then delighted with the work you have carried out, would like to use you again, only to discover the next task will be a lot more expensive because you hadn’t quoted accurately in the first place.</p><p style="text-align:left;"><br/></p><h4 style="text-align:left;"><strong>Prioritise Projects</strong></h4><p style="text-align:left;">A task for a big client has not been finished but a ‘nice to finish’ job has? Some projects will inevitably be more important than others and need to be finished by a specified deadline. You do want to finish tasks in the right order. With time tracking software in place, if your team goes off track, you can redirect them back to that really important project before it becomes a problem.</p><p style="text-align:left;"><br/></p><h4 style="text-align:left;"><strong>Analyse Your Performance</strong></h4><p style="text-align:left;">Do you know if tasks are going along at a reasonable pace? Is a team member being distracted by something that is unimportant and irrelevant? Are those quotes and estimates matching the time logs? Time management will enable you to see the full picture so you can easily see what you are doing right. You’ll also see any costs you had not anticipated and any unexpected delays. Built in analytics with your time tracking software will help you to accurately understand your performance.</p><p style="text-align:left;"><br/></p><h3 style="text-align:left;"><strong>Time Tracking has Benefits for All Sizes of Business</strong></h3><p style="text-align:left;">Small businesses will find that time tracking software will help with productivity as this can be analysed and optimised. Invoicing clients will become simpler as the hours worked are all recorded. Companies with more than ten employees will find benefits in terms of project management, as progress is easy to see and the budget can be controlled. The software can also be integrated with other systems including human resources. Large businesses can forecast the profitability of individual projects and use the insights provided to make smarter decisions.</p><p style="text-align:left;"><br/></p><h3 style="text-align:left;"><strong>How Can Relativity Help You with Time Tracking?</strong></h3><p style="text-align:left;">Time tracking software is key to improving your project management work and has many key benefits. It is a tool that should never be underestimated and should be used for all tasks irrespective of the size of the project. To find out more about logging the working hours of your employees, call Relativity, the business technology specialists on 01825 280123 or email info@relativity.co.uk for more information. We are here to support all business types including freelancers, remote workers, small to mid-sized businesses and larger companies.</p><p style="text-align:left;">Next time we will be looking at the considerations you should make when deciding on what time management software is best for your business.</p><hr class="wp-block-separator has-alpha-channel-opacity" style="text-align:left;"></div></div>
</div></div></div></div></div></div> ]]></content:encoded><pubDate>Thu, 04 Aug 2022 22:27:32 +0000</pubDate></item><item><title><![CDATA[The Benefits Of CRM Software For Your Business]]></title><link>https://www.relativity.co.uk/blogs/post/the-benefits-of-crm-software-for-your-business</link><description><![CDATA[<img align="left" hspace="5" src="https://www.relativity.co.uk/53.png"/>CRM software centralises customer data, improving sales, marketing, and support team collaboration. It automates tasks, increases sales efficiency, and provides valuable insights for better decision-making.]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_YwtLeVT2Q-mHIymCHgDuZA" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_vTa6d5tmToOO46yYtbPIUw" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"></style><div data-element-id="elm_tGWvtLDmRFyiocB2EctxPA" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- "><style type="text/css"></style><div data-element-id="elm__o5U3HZXSmypMQFzLfqOkg" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-center zptext-align-mobile-center zptext-align-tablet-center " data-editor="true"><div><p style="text-align:left;">There are considerable benefits of using CRM software for your business. If one of your key goals is to grow your business, you will need a centralised database, namely a Customer Relationship Management (CRM) system to build relationships with your clients. It naturally follows that the more you know about your customers, the more successful your business will be. CRM software is the live database where you can record, store and analyse all customer and potential client communications and interactions. You will be able to use this platform to schedule meetings, share ideas and documents including communications via telephone, email and digital channels. In the latest article from Relativity, the business technology specialists based in East Sussex, we look at what CRM software is used for and the benefits and advantages of using it.</p><p style="text-align:left;"><br/></p><h2 style="text-align:left;"><strong>What is CRM Software Used For?</strong></h2><p style="text-align:left;">Insights, information and interactions with your customers can be stored in one place, your CRM software. It is really beneficial to your sales, marketing and customer support teams to create quotes, process orders, qualify leads and forecast sales.&nbsp;Communication will be enhanced and you can better analyse the ways in which your business interacts with its customer base, leading to improved customer service. You will also better understand your relationship with customers, which is essential for driving business growth. It will allow you to identify the areas where marketing resources will be best spent in order to improve the performance of your company. It will help with landing page creation and email marketing and it can serve as a knowledge base or ticketing system for your customer support team.</p><p style="text-align:left;"><br/></p><h2 style="text-align:left;"><strong>What are the Benefits of Using a CRM System?</strong></h2><ul><li style="text-align:left;">Centralised customer information platform</li><li style="text-align:left;">Alignment and increased visibility of sales and marketing</li><li style="text-align:left;">Automation of repetitive daily tasks</li><li style="text-align:left;">More sales efficiency</li><li style="text-align:left;">Easy sharing and synchronisation of data</li><li style="text-align:left;">Creation of workflows</li><li style="text-align:left;">Identification of valuable data trends within multiple interaction channels</li><li style="text-align:left;">Analysis of processes and customer pipelines</li></ul><div style="text-align:left;"><br/></div><h2 style="text-align:left;"><strong>A Central Database for Your Marketing, Sales and Customer Support Teams</strong></h2><p style="text-align:left;">Consistent communication with customers is essential as well as within your team. As companies turn to remote working, CRM software will give you more of an edge over your competitors. Businesses of all sizes from freelancers to large corporations will be able use CRM technology effectively. A CRM is particularly useful for businesses with dedicated marketing and sales teams and those wanting to increase efficiency.</p><p style="text-align:left;"><br/></p><h2 style="text-align:left;"><strong>Key Advantages of Using CRM Software</strong></h2><ul><li style="text-align:left;">Improved customer service</li><li style="text-align:left;">Improved team productivity and efficiency</li><li style="text-align:left;">Increased sales</li><li style="text-align:left;">Automated sales reports</li><li style="text-align:left;">Streamlined internal communications</li><li style="text-align:left;">Better sales forecasting</li><li style="text-align:left;">Easier nurturing of leads</li><li style="text-align:left;">Detailed analytics</li></ul><div style="text-align:left;"><br/></div><h2 style="text-align:left;"><strong>How Can Relativity Help You with CRM Software?</strong></h2><p style="text-align:left;">CRM software is a vital tool for businesses of all sizes. Your database will be updated every time your team contacts a customer. Collaboration between members of your team is made much easier so customer relationships can be nurtured together. If you would like to talk to us about software that will organise contacts and automate tasks, please call us today on 01825 280123 or email <a href="mailto:info@relativity.co.uk">info@relativity.co.uk</a> for more information.</p><p style="text-align:left;">Next time we will be looking at<a href="https://www.relativity.co.uk/zoho-crm-plus/"> Zoho CRM</a> in more detail. Here, Zoho provides users with a straightforward interface so that data can be presented in a simple way in order to gain valuable insights into business relationships, increase customer retention and drive the growth of sales.</p></div></div>
</div></div></div></div></div></div> ]]></content:encoded><pubDate>Fri, 11 Mar 2022 19:44:05 +0000</pubDate></item><item><title><![CDATA[Zoho Creator - Business App Creation Tool]]></title><link>https://www.relativity.co.uk/blogs/post/zoho-creator-business-app-creation-tool</link><description><![CDATA[<img align="left" hspace="5" src="https://www.relativity.co.uk/128.png"/>Need a business app? Zoho Creator makes app development easy, even without coding experience. Reach your customers 24/7, boost brand recognition, and open new revenue channels. Affordable and user-friendly, Zoho Creator is perfect for SMEs. Contact us for expert advice.]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_MuGnEO-oTCCUO6d2Gx80AA" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_oVITMBdETvqTdP1q5cmDCw" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"></style><div data-element-id="elm_VD9eN6dqRziig64iuI9nZQ" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- "><style type="text/css"></style><div data-element-id="elm_zr_GHnByTdezf57wRPM6uQ" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-center zptext-align-mobile-center zptext-align-tablet-center " data-editor="true"><p style="text-align:left;"><span style="font-family:&quot;Source Sans Pro&quot;, sans-serif;font-size:16px;">If you thought mobile apps were just for big corporations and large businesses, you would be absolutely wrong. Today, it’s just not enough to have a mobile-friendly website, you do need to have your own business dedicated app.</span></p><p style="text-align:left;"><span style="font-family:&quot;Source Sans Pro&quot;, sans-serif;font-size:16px;"><br/></span></p><h5 style="text-align:left;"><strong>So Why Would You Need a Mobile App?</strong></h5><ul><li style="text-align:left;">Visible to customers and prospective customers 24/7</li><li style="text-align:left;">General information, prices and booking forms available</li><li style="text-align:left;">Build brand recognition</li><li style="text-align:left;">Generate customer engagement</li><li style="text-align:left;">Open new revenue channels</li><li style="text-align:left;">Stand out from your competitors</li><li style="text-align:left;">Boost your website traffic</li><li style="text-align:left;">Stay close to your customers</li><li style="text-align:left;">Offer a faster, seamless service</li></ul><div style="text-align:left;"><br/></div><h5 style="text-align:left;"><strong>Mobile Devices Overtake Computers</strong></h5><div style="text-align:left;">2016 was a landmark year, which saw people in the UK spending more time looking at media on their <a href="http://www.relativity.co.uk/2013/06/mobile-are-you-exposed-to-the-masses/">mobile</a> phones than on their computers and 2017 saw more than half of all media time in the UK spent with digital devices. These are very significant statistics, which prove that you really do need a mobile app.</div><div style="text-align:left;"><br/></div><h5 style="text-align:left;"><strong>What’s Stopping You?</strong></h5><div style="text-align:left;">So, have you avoided this route because you think it’s far too complicated and you need to be a computer genius? Again, you would be wrong! Zoho Creator could be just what you are searching for. In fact PC magazine reported that it was one of the easiest tools that they tested to create an app and to get it up and running.</div><div style="text-align:left;"><br/></div><h5 style="text-align:left;"><strong>Pros </strong></h5><ul><li style="text-align:left;">Simple and straightforward interface</li><li style="text-align:left;">User-friendly</li><li style="text-align:left;">Affordable</li><li style="text-align:left;">Drag-and-Drop</li><li style="text-align:left;">Responsive resizing for mobiles</li><li style="text-align:left;">Good selection of templates and fields</li><li style="text-align:left;">Barcode scanning is supported</li><li style="text-align:left;">Auto translation inbuilt</li><li style="text-align:left;">Prebuilt Salesforce and QuickBooks integrations</li></ul><div style="text-align:left;"><br/></div><h5 style="text-align:left;"><strong>Drawbacks</strong></h5><div style="text-align:left;">Perhaps, one of its biggest drawbacks is its simplicity as features are not so extensive as with other business app creation tools. However, with its selection of pre-built apps and fields, it is suitable for users with no coding experience. If you want advanced customisation, it does include Zoho’s proprietary Deluge scripting language.</div><div style="text-align:left;"><br/></div><h5 style="text-align:left;"><strong>Zoho Creator – for SMEs </strong></h5><div style="text-align:left;">Zoho Creator is a platform that is suitable for any size of business and it is very affordable. It is one of the easiest tools to learn and you can get started really quickly. If you are thinking that your business can’t go remote, you really should think again!</div><div style="text-align:left;"><br/></div><h5 style="text-align:left;"><strong>What To Do Next</strong></h5><div style="text-align:left;">If you would like a business app and our looking for a tool to create it, our experts at Relativity based in Uckfield in East Sussex will be able to advise you on whether Zoho Creator is the right tool to take your business to the next level. Call us on 01825 280123 or email <a href="mailto:info@relativity.co.uk">info@relativity.co.uk</a> for more information.</div><div style="text-align:left;"><br/></div></div>
</div></div></div></div></div></div> ]]></content:encoded><pubDate>Thu, 15 Feb 2018 22:28:10 +0000</pubDate></item><item><title><![CDATA[Bespoke Software Development - Cheaper Than You Think]]></title><link>https://www.relativity.co.uk/blogs/post/bespoke-software-development-cheaper-than-you-think</link><description><![CDATA[<img align="left" hspace="5" src="https://www.relativity.co.uk/141.png"/>Bespoke software development isn’t just for big businesses—it can save you time, money, and hassle. Whether it’s automating tasks or improving efficiency, even small investments can have a big impact. If you’ve ever said, “I wish I could…,” it might be time to explore a custom solution.]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_oMLAP2udSvS-OlCmhqLYag" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_TjLohECVSsuFVYNX_9nGSw" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"></style><div data-element-id="elm_F6yzW8qYS1C6Edaak1qbdw" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- "><style type="text/css"></style><div data-element-id="elm_1nDkxBKNRzurxtn4ZPPiig" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-center zptext-align-mobile-center zptext-align-tablet-center " data-editor="true"><div style="text-align:left;">Question: What do £100 and 2 hrs a week have in common? Answer: <a title="Bespoke Software Development" href="http://www.relativity.co.uk/services/bespoke-software-development/">bespoke software development</a>. &nbsp;</div><div style="text-align:left;"><br/></div><div style="text-align:left;">This is how much we charged one of our clients for a small piece of development work and thats how much time it saved them each week. &nbsp;Money well spent, don’t you think? But even if it was to costs £5,000 or £20,000 if it has a potential to save your business more, then it’s worth considering. If you think of bespoke software development is an application built from the ground up using specialised programming languages such as MS.Net, PHP, or Flash your are not wrong. But did you know that the Office suite from Microsoft, that the majority of us use, has the capability to add functionality, aka ‘Bespoke Software development’. &nbsp;MS-Access specifically would not be much use unless the user did some form of Software Development, be it creating a database to store the data or simple forms to display and manage it.&nbsp;</div><div style="text-align:left;"><br/></div><div style="text-align:left;">But why should you consider bespoke software development, if you ever say ‘I wish I could....’ then it maybe the answer for you. Here is what some of our clients were wishing for, ‘I wish I could’:</div><ul><li style="text-align:left;">get data from one program to another without entering it again.</li><li style="text-align:left;">email everyone in one go.</li><li style="text-align:left;">easily look to see who has bought what.</li><li style="text-align:left;">standardise how I deal with my clients.</li><li style="text-align:left;">sort client issues quicker and more effectively.</li></ul><div style="text-align:left;"><br/></div><div style="text-align:left;">Bespoke software development can also extend specific capability to staff with little or no industry knowledge, for example allow staff to give out complex quotes based on a few simple questions, or allow non-technical staff to perform 1st line support based on a knowledge base of known issues. But, as with so many business projects, for bespoke software development to be cost effective and a success it has to be SMART.&nbsp;</div><div style="text-align:left;"><strong><br/></strong></div><div style="text-align:left;"><strong>S</strong>pecific: Make sure you know what you want and can explain it simply.&nbsp;</div><div style="text-align:left;"><strong><br/></strong></div><div style="text-align:left;"><strong>M</strong>easurable: Make sure you can measure the benefit of the new system.&nbsp;</div><div style="text-align:left;"><strong><br/></strong></div><div style="text-align:left;"><strong>A</strong>chievable: Make sure what you want can be delivered in the final system.&nbsp;</div><div style="text-align:left;"><strong><br/></strong></div><div style="text-align:left;"><strong>R</strong>elevant: Only spend time and energy implementing functionality that is used.&nbsp;</div><div style="text-align:left;"><strong><br/></strong></div><div style="text-align:left;"><strong>T</strong>imely: Deliver on time and in time. But, and here is probably the biggest hurdle, you need to take action. If you think that bespoke software may be able to help you, go ahead, pick up the phone and <a title="Contact us" href="http://www.relativity.co.uk/contact-us/">talk to someone</a>. Talk is cheap!</div><div style="text-align:left;"><br/></div><strong id="internal-source-marker_0.14585112663917243"></strong></div>
</div></div></div></div></div></div> ]]></content:encoded><pubDate>Tue, 21 Aug 2012 18:20:07 +0000</pubDate></item></channel></rss>