Do you need to invest in social media management software? Social media channels are everywhere and we use them both in our personal lives and for business. Used well, platforms such as LinkedIn, Facebook, Twitter, Instagram, TikTok and YouTube can grow your company exponentially. The benefits are huge in terms of building brand awareness, growing your audience, marketing to the right people and staying connected with customers. Social media is just one aspect of digital marketing and is important for all sizes of business from sole traders to SMEs and to large corporations. In the latest article from Relativity, the business technology specialists with worldwide clients, we consider what it is and the benefits of utilising social media management software.

What is Social Media Management?

Social media management is the process of analysing social media audiences and developing a strategy that’s tailored to them, creating and distributing content for social media profiles, monitoring online conversations, collaborating with influencers, providing community service, and monitoring, measuring, and reporting on social media performance and ROI.


How important is social media management software?

We Are Social reported that people spent a record 12.5 trillion hours tapping, scrolling and searching Instagram, Facebook, Twitter, LinkedIn and TikTok in 2022. This certainly shows how important social media is, but posting can be time-consuming. That’s why social media management software is used to schedule content and automate posting. These tools allow publishing, monitoring and management of all social media networks from one dashboard.

Benefits of social media management software

  • Improve effectiveness of your campaigns
  • Manage multiple social channels – one login, one interface
  • Schedule posts ahead of time
  • Monitor keywords
  • Analyse results from your campaigns
  • More uniform and consistent posting
  • Improve online presence
  • Save time

How can Relativity help you with your digital marketing?

Inevitably, there will come a point when you must decide whether to invest in social media management software. It could be that you are now using two or more social networks and you are finding publishing content overwhelming and complex. Put succinctly, if you want to succeed with your social media campaigns, you will need social media management tools. There are lots of apps available for managing multiple social accounts. Here at Relativity, we stay up-to-date with emerging technology to help your business grow, be more productive and profitable. Call us on 01825 280123 or email for more information

Next time we will be looking at Zoho Social, which has been given a 4.6 rating by Forbes Advisor.