It happened so quickly, and there was no time to prepare an integrated approach to business or plan a long-term strategy. Everybody had to adapt to the new way, which was predominantly working from home. In the panic that ensued, speed was of the essence to ensure that everyone had the tools and the equipment so that they could work and communicate with each other away from the office. Zoom was the ‘go to’ choice for video conferencing meetings and seemingly became the leading video conferencing software app.  It appeared that everyone was ‘Zooming’, for both business and keeping in touch with family and friends.

Is Zoom still the best choice for your business?

Things are now calming down as we adapt to the new normal with many people returning to their offices either permanently or on a part time basis. Therefore, if you haven’t done so already, it’s time to consider the way forward. Is Zoom still the right software for you? Or would a full-featured platform using an integrated approach to business incorporating video communication be a better option? In this article from Relativity, the business technology specialists based in Uckfield in East Sussex, we look at Zoom in more detail and also consider Zoho One. This full-featured platform delivers everything you need to run a successful business and includes Zoho Meeting.

What is Zoom?

Zoom is a cloud-based video conferencing service aimed at businesses so that employees can work remotely. It enables companies to virtually interact with co-workers when in-person meetings are not possible. Services include video and audio conferencing, collaboration, webinars and chat. It has many pros including a free option although this is limited to 40-minute meetings. It is pretty easy to use and is scalable for businesses of all sizes.

Disadvantages of Zoom

  • Limited features and usability on the Free Plan
  • Additional subscriptions for large numbers of users are expensive
  • No flexibility with subscriptions
  • Zoom security concerns including Zoombombing – unwanted individuals crashing a call
  • Poor response from customer support

What is Zoho One?

Zoho One works is an operating system that will run your entire business through a comprehensive suite of apps. It is a full-featured platform consisting of 40+ applications that will help you to manage and automate business processes throughout your organisation. Irrespective of the size of your business, Zoho One will help you boost sales, promote your products and services and administer back-end processes. It will also support communication between teammates and customers to facilitate smooth workflows. It literally is a single platform for your entire business providing an integrated and customisable system so that you can work smarter, and progress faster with improved performance.

Applications included in Zoho One

  • Sales
  • Marketing
  • Support
  • Communication
  • Collaboration
  • Productivity
  • Finance
  • Operations
  • HR
  • Business Processes

One operating system for your entire business

All of the 40+ applications can be used on the go on your mobile making it easy to access your business information, contact clients, track sales or marketing processes anywhere and anytime. With less administration, you will have more time to work on your business. Better collaboration is assured as you can access news quickly, conduct meetings and manage products.

How can Relativity and Zoho One help your business?

The coronavirus has changed the way that the world does business. If you are looking for a Zoom alternative, an integrated approach to your business, take your time to research in order to decide which software is best suited to your requirements. Look carefully at the features and always read customer reviews. To find out if Zoho One incorporating Zoho Meeting is the integrated approach to business you are looking for, call Relativity on 01825 280123 or email

In our next article, we will be looking at Zoho One in more detail.